ACM Investigations LLC

What are deepfakes?

Deepfakes are manipulated media created using artificial intelligence (AI) and machine learning (ML) technologies. These can include videos, audio recordings, or images that have been manipulated to show something that didn’t actually happen or to make it appear that someone said or did something they didn’t. This technology can be used to create fake news, propaganda, and even to perpetrate fraud.

The potential impact of deepfakes

The rise of deepfakes has the potential to cause serious damage to individuals and organizations alike. In addition to creating fake news and propaganda, deepfakes can be used to perpetrate fraud, blackmail, and even to damage someone’s reputation. For example, a deepfake video could be created to show a politician saying something controversial or a CEO engaging in unethical behavior, potentially causing significant harm to their careers and reputations.

How to spot a deepfake

Spotting a deepfake can be difficult, but there are some things you can look out for. First, pay attention to the quality of the video. Deepfakes often have glitches, such as unnatural movements or blurring around the edges. Second, look for inconsistencies in the video or audio. For example, if someone’s lips don’t match the words they’re saying, or if the lighting in the video seems off, it could be a sign of a deepfake.

Tips for protecting yourself

To protect yourself from falling victim to a deepfake, it’s important to be skeptical of any media that seems suspicious or too good to be true. Don’t trust anything without verifying its authenticity through multiple sources. Be cautious about clicking on links or downloading files from unknown sources, as these could contain malware or viruses that can infect your device.


Deepfakes are a growing concern, but by understanding what they are and how to spot them, you can protect yourself from falling victim to their potentially damaging effects. Stay vigilant and skeptical, and always verify the authenticity of any media you encounter.

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Ken Smith
Ken Smith
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Jody Smith
Jody Smith
Very happy with the services.
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Adam Smith
Adam Smith
Great company and very helpful! Would recommend!
These folks are exceptional in the quality of work they provide, they were quick to help with our investigation of a suspect we're trying to locate. Very professional, highly recommended for your PI needs!